Sponsorships
Sponsorships are either solicited or unsolicited. Solicited sponsorships are initiated through public advertising by Services for offers of sponsorship with more detailed, formal contracting or procurement procedures. Unsolicited sponsorships are initiated by a vendor with a general interest or specific offer for a particular event or program.
Commercial Sponsorships
Commercial Sponsorship is the outside corporate underwriting of Services events via money, goods, and/or services or a combination of the three in exchange for stipulated marketing, public relations, and merchandising campaigns. It is a means for corporations to communicate with target markets through the use of special events that involve audiences, spectators or participants in recreational or cultural pursuits. top
More Benefits of Sponsorship
Other benefits of the commercial sponsorship program include:
- Direct access to the hard-to-reach military market through Services programs or events.
- Maximum exposure and visibility for your products or services through name and logo recognition, product sampling, and passive promotional displays.
- Event title recognition in official base publications and other publicity materials.
- Direct mail and couponing benefits.
- Possible off-base promotions and corporate advertising benefits.
- Air Force-wide sponsorship opportunities.
- Recognition in news releases and other publicity materials.
- Opportunity to sponsor Services events on an annual basis.
Disclaimers:
With both types of sponsorship, disclaimers must be announced or posted on written/printed material stating the Air Force does not officially endorse the sponsors name, products or services.
